What is a customer journey?
A customer journey is the path to purchase or reaching out about a project that a prospect takes. We care about this in marketing, because there are many touch-points along a customers journey that we can tap into if we can identify:
- What some of the typical path’s to purchase are
- What issues, roadblocks, questions or concerns people commonly run into along these paths
- Where we can be helpful and standout from the competition along this path
Understanding your customer is vital, and in turn, helps in maintaining or increasing your customer retention, maximizing profits for your business, and adding value to both your customer and business.
Learn more about why marketing cares about customer journeys and what we are trying to achieve by mapping them with you.