What helps our site rank higher on Google and other search engines?

The art and science of increasing website rankings is referred to as SEO. The main things that matter for SEO are:

• Good content – pages that thoroughly cover a given topic, downloads and other useful tools
• Backlinks  and citations – business listings and links on other websites that point to your website. These need to be topically relevant and come from sites with good domain authority.
• On-page SEO optimization – this is the process of researching, selecting, and adding keywords to your landing pages text and meta titles/descriptions.
• Reviews – especially Google My Business and Facebook reviews
• Site speed and technical structure – these factors are managed by the marketing technology stack we set up for you.

The marketing team will help you set an SEO strategy and priority of these factors, but if you wish to learn more please read the following guide.